The Office of Business Education supports schools in the development, implementation, and assessment of new courses and career completer programs. As well as assisting with instructional strategies, and staff development that will enable students to enter the workforce upon graduation in a specific career pathway and/or be prepared to enter college. Business Education recognizes the uniqueness of each student and focuses on his/her preparation in becoming life-long learners and responsible citizens. Schools are supported in efforts to upgrade technological skills and equipment and to prepare students for the world of work and to be ready to succeed in a global economy.
Business Management and Finance (BMF) Program Pathways
*Programs and courses are continually being updated to align with industry trends. Please contact individual school sites for program offering/information.
BUSINESS MANAGEMENT
This pathway focuses on management. A majority of jobs are created by small businesses started by entrepreneurially minded individuals, many of whom go on to create big businesses. People exposed to business education frequently express that they have more opportunity to exercise creative freedom, have higher self-esteem, and an overall greater sense of control over their own lives. As a result, many experienced business people, political leaders, economists, and educators believe that fostering a robust entrepreneurial culture will maximize individual and collective economic and social success on a local, national, and global scale. Few subjects can provide more valuable knowledge and insight into career opportunities. Program coursework articulates to the community college.
MARKETING
This pathway provides students in-depth, comprehensive, project-based learning opportunities. Students will apply their understanding of consumer buying behavior and relationships; the tools and techniques used by organizations that identify the factors that influence marketing strategy decisions; market segmentation and target marketing; the elements of the marketing mix (product, price, promotion, and place); as well as pricing strategies to create a written professional marketing plan. Students will integrate their knowledge of legal issues, ethics, diversity and social responsibilities in developing their marketing plan. Program coursework articulates to the community college.
The Office of Business Education strongly supports the following co-curricular Career and Technical Student Organizations:
FBLA (Future Business Leaders of America)
DECA (a Marketing Organization
Jefferson Building, 3rd Floor
105 W Chesapeake Ave
Towson, MD 21204